A mysterious gender-free uncle named "Pikotaro" produced by comedian Kosaka Daimaou, is getting a big break. Even Justin Bieber seems to love him. His song, "PPAP (Pen-Pineapple-Apple-Pen Official) Pen-Painapo-Appo-Pen" is apparently perfect from a linguistic point of view.
Well, I had a heated discussion the other day, and this is exactly what happened, so I'd like to write about it lightly. (You might be thinking, "If I have time to write, I should write code.")
There's a theory that high school girls (17 years old) as influencers are the starting point for the creation of culture, but I'm more interested in what media became the starting point.
It is indeed a kind of slang born from the extension of high school girls' shallow knowledge (pardon the pun), as there was once an ancient word (Ancient Langue) called Chobeliba, but the fact is that it was also used in the legendary drama "Long Vacation" starring Takuya Kimura, so it was infused by everyone.
In other words, what I'm trying to say is that while high school and college girls may indeed be influencing trends, the real fads are born when someone with great talent deciphers the atmosphere of the next generation and uses the weapons of the powerful media to transmit them.
You may think this is a new thing for those in the publishing/TV industry, but many people in the Internet industry believe that the existence of a creator god is spawned by a unified ideology. I've always been uncomfortable with this. It's true that there are trends caused by the Unified Thought, but I couldn't imagine it spreading to the whole world or controlling a country.
In fact, the spread of a virus always has a trigger, and I think it is quite rare for a virus to spread spontaneously. In other words, cause and effect, the so-called law of cause and effect, always exists, but because it is not visible, it appears to be spontaneous.
This may sound like a conspiracy theory, but I think it is a natural event if you think that the world is created by someone's strong will. This is because a world that cannot be observed is not a world.
When I think of it that way, I believe that when the total amount of people's thoughts reaches a certain level, the so-called miracle happens. In other words, people who are unable to make it happen have not been able to involve the people around them.
To get back to the topic at hand, that's why Pikotaro's PPAP uses the powerful influence network of Youtube, prepares a rhythmic story that anyone can understand without requiring IQ, creates a sense of discomfort with a creepy old man dancing it instead of a cute girl, and uses simple but faithful to the basics The camera work is simple but faithful to the basics to create a sense of royalty. The balance between relief and discomfort was exquisite.
This is where the fashion-conscious people in their late teens come in. Next comes the 20-somethings, and then the TVs, which will force information into their minds in a way that will only make them feel uncomfortable. In other words, it is a fusion of pull and push. This is how PPAP made it to the Billboard charts.
However, he is very humble. This is the same as Mr. Matayoshi of "Sparklers", and his sense of crisis as a comedian that it will only happen once in his lifetime makes him do so. (I think)
I'm also an old man, so at first I didn't find it interesting at all, but when I listened to it for hours while writing code or creating documents, I found it surprisingly comfortable. I guess this is how fashions, like fireworks or matches, seek a momentary glimmer and then disappear like a meteor.
It may not be remembered next year, but the legend of Pikotaro will surely be told by future historians as a piece of music history created by a comedian.
As you can see, there is always a starting point, and if you pay attention to the fact that there is always a creator who is the source of the story, you will be able to create the next trend. And you must spare no effort to do so. That's all there is to it.
That's why I thought that zero-in-one marketing is almost the same as creating products by simply making them, rather than taking a scientific approach.
You can't be number one in your industry or number one in the world if you follow the market because it's popular now. I believe that looking at the customer and anticipating the customer's needs is what trends are all about.
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